February’s Best New Beauty Buys

February’s Best New Beauty Buys

From velvety bronzers to cloud-soft cleansing mousses and a mood-boosting mist designed to lift even the greyest mornings, February brings a fresh wave of beauty launches worth bookmarking.

 

Afterglow Lip Balm, ORGASM , large, image1

Afterglow Lip Balm, £28.50 | NARS
A reminder that the best lip balms rarely shout for attention, NARS’s cult Afterglow has received a quiet but worthy update. Offering up to 24 hours of hydration, the formula glides on with a buttery softness, delivering a sheer wash of colour and a subtle, light-reflecting shine. The shade lineup moves effortlessly from playful pinks to wearable neutrals, while a moisture-locking blend works to smooth and soften lips throughout the day. Wear alone for an easy polish, or layered with liner for a more considered finish.

REOME-Hydra-Plasma Veil

Hydra Plasma Veil Mask, REOME
Sheet masks may be ubiquitous, but REOME’s stands firmly apart. Infused with a thoughtfully curated blend of hydrolysed collagen, sea herb extract and soothing cica, it’s designed to restore dehydrated, fatigued skin back to balance. The cellulose veil adheres beautifully, allowing the skin to fully absorb the formula during a 15-minute application. The result? Skin that looks visibly plumper, calmer and deeply refreshed.

 

Support Breathe Shower Mist, £38 | Aromatherapy Associates
A quietly transformative addition to your daily ritual, this steam-activated shower mist is one of those products you never realised was missing from your routine. Designed to work with the heat of running water, it releases a calming blend of eucalyptus, peppermint and lavender, enveloping the bathroom in a soft, botanical haze. The effect is immediate: senses sharpen, breathing deepens and the mind gently resets. Thoughtfully formulated by Aromatherapy Associates, it turns even the most hurried morning shower into a moment of calm — simply spritz into hot water and inhale.

By Terry Cellularose CC Serum N2 - Nude Glow Image 1

Cellularose CC Serum, £62 | By Terry
A long-standing favourite for its ability to revive lacklustre skin in seconds, this skincare–makeup hybrid is the shortcut to a truly radiant complexion. The latest iteration leans further into skin health, blending Japanese rose and tea rose extracts with subtly light-reflective pigments to brighten, smooth and maintain hydration throughout the day. Worn alone or layered beneath foundation, it leaves skin looking rested, fresh and naturally luminous, the kind of glow that reads healthy rather than high-shine.

Estée Lauder Double Wear Longwear Matte Foundation SPF 10 30ml - 0N1 Alabaster Image 1

Double Wear Foundation, £39.50 | Estée Lauder
Few foundations have achieved icon status quite like Double Wear — and this latest update proves exactly why it continues to set the benchmark. The reworked formula delivers the same dependable, full-coverage performance, but with a lighter, more breathable feel, thanks to innovative polymer mesh technology. The finish is matte yet softly skin-like, avoiding the flatness that can often come with long-wear formulas. Now infused with niacinamide to help regulate sebum and refine shine, it’s particularly well-suited to oily or combination skin. If you’ve ever found the original too heavy, consider this the version that may well change your mind.

Lancôme Curl Goddess Mascara - Black 01 Image 1

 

Lash Idôle Curl Goddess Mascara, £28 | Lancôme
For lashes that refuse to hold a curl, Lancôme’s latest launch offers a convincing solution. Engineered with a 40° twisted brush and dual micro-reservoirs, the formula coats and lifts from root to tip, setting the curl in place for up to 30 hours. Lashes appear instantly longer, thicker and more elevated, yet the finish remains feather-light — no stiffness, no heaviness, just clean, sculpted definition. A modern take on curl-holding mascara that delivers impact without compromise.

 

Laura Mercier Tinted Blur Balm - 01 Image 1

Tinted Blur Balm, £39 | Laura Mercier
For those who prefer their base to feel barely there yet quietly effective, this ticks all the right boxes. Straddling the line between skincare and make-up, Laura Mercier’s Tinted Blur Balm features a refined balm-to-powder texture that melts effortlessly into skin. Coverage starts whisper-soft but builds with ease, perfect for days when you want to even things out without disguising your complexion. Infused with peptides, squalane and camelina seed oil, it smooths the look of texture while leaving behind a soft-focus, natural-matte finish that feels polished, never overworked.

Airbrush Flawless Blur Concealer, 8 MEDIUM-TAN, large, image1

Airbrush Flawless Blur Concealer, £31 | Charlotte Tilbury
Creamy, precise and impressively hardworking, Charlotte Tilbury’s latest concealer is a masterclass in high-performance coverage. While undeniably full coverage, it wears with an unexpected lightness, seamlessly disguising dark circles, blemishes and redness without settling or caking. The formula blends effortlessly and retains a flexible, skin-like finish throughout the day. Use sparingly — a little truly goes a long way — and consider it the shortcut to looking well-rested, even when you’re not.